The Springs, a Hot Springs Resort in Idaho City is reopening in the winter of 2012 after extensive construction, remodeling and landscaping. As a cherished destination for over 130 years, the owners felt it was important to create an identity that builds on its heritage and reflect its pristine location and unique amenities.
The design solution seemed obvious – develop a brand that is reminiscent of historic national parks themes. The result is a contemporary interpretation that is bold and inviting while maintaining strong references to a bygone era. Nostalgic but still relevant.
Our studio will be rolling out the new look as the resort opens. Featured items will include signage, banners, business cards & letterhead, and commemorative coins.
We look forward to sitting in the hot waters as snow falls. Idaho calls!